What Is Carpet Bombing In Marketing

Planning creative and media all come into play simultaneously and very often in real time.

What is carpet bombing in marketing.

The author writes that digital marketing is not an assembly line. This is the carpet bombing method of cheap advertising. The logic of carpet bombing is that if you throw enough explosives in the vicinity of the target you might just get the target. Carpet bombing is usually achieved by dropping many unguided bombs.

What brand marketing is not is slapping your name and logo everywhere with the hope the carpet bombing exposure is sufficient to sell your product. 1 1 a continuous flow of questions criticisms or information. To advertise a lot and in many different ways to a very large number of people. What it is not is tattooing your logo on someone.

Prioritize digital marketing including traditional websites and social media. Carpet bombing also known as saturation bombing is a large area bombardment done in a progressive manner to inflict damage in every part of a selected area of land. A steady bombardment of emails and phone calls. Shelling strafing pounding pelting blitz air raid strafe bombing carpet bombing.

Modern marketing avenues allow you to tweak the message depending on the audience persona. Carpet bombing of cities towns villages. Carpet bombing 404 audience. The phrase evokes the image of explosions completely covering an area in the same way that a carpet covers a floor.

You find an area where you would like to do. The problem is that there is tremendous waste and a lot of collateral damage. Digital marketing also allows your ideal buyers to find you. Digital marketing channels allow you to target your ideal buyers precisely.